Sloane Labs is a London-based agentic AI company. It builds Sloane, an agentic performance coach that reads a team's cognitive capacity from wearables, calendars and work chat metadata, forecasts burnout risk, and intervenes autonomously with the user's approval.

Who founded Sloane Labs?

Sloane Labs was founded by Sage Tsegay and is headquartered in London, United Kingdom.

What is Agentic Performance Intelligence?

Agentic Performance Intelligence is the category Sloane Labs created. Autonomous AI agents continuously sense human cognitive capacity across an organisation, predict performance trajectory, and act, instead of waiting for someone to open a dashboard.

How does Sloane protect privacy?

Sloane reads metadata only from work tools, never message content. Text is parsed and discarded, biometric data stays private to the individual, and every autonomous action requires user confirmation before it is sent.

Which wearables does Sloane Labs support?

Sloane connects to well-known wearables. Oura is live today, with WHOOP and Apple Watch in late beta, and Garmin, Fitbit, Polar and Withings coming. It also reads Google Calendar, Microsoft 365, Slack and Microsoft Teams.

Is Sloane Labs related to other companies called Sloane?

No. Sloane Labs is the enterprise software company at sloanelab.com, founded in London in 2025 by Sage Tsegay, working on agentic performance intelligence. It is not affiliated with similarly named organisations in property, retail, healthcare or professional services.

What does Sloane Labs sell?

One product, called Sloane. It is an agentic performance coach sold to organisations, currently offered to a small design cohort rather than through general self-serve purchase.

Privacy Policy | Data Protection

Name: Sloane by Sloane Labs
Brand: Sloane Labs
Availability: InStock

Introduction

At Sloane Labs, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

Personal Information

We collect information that you voluntarily provide to us when you:

Register an account: Name, email address, password, date of birth
Place an order: Billing and shipping address, phone number, payment information
Subscribe to our newsletter: Email address, preferences
Contact customer support: Name, email, phone number, message content
Leave a review: Name, email, review content, rating
Participate in surveys or promotions: Information relevant to the specific activity

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

IP address and device identifiers
Browser type and version
Operating system
Referring URLs and pages visited
Time spent on pages
Click data and site navigation patterns
Cookies and similar tracking technologies

Payment Information

Payment information is processed securely through our payment processor. We do not store complete credit card numbers on our servers. We may store the last four digits of your card number and card type for reference purposes only.

2. How We Use Your Information

We use the information we collect for various purposes, including:

Order Processing: To process and fulfill your orders, manage payments, and arrange shipping
Customer Service: To respond to your inquiries, provide support, and handle returns or exchanges
Account Management: To create and maintain your account, including managing subscriptions and preferences
Marketing Communications: To send you promotional emails, newsletters, and special offers (you can opt out at any time)
Personalisation: To provide personalised product recommendations and improve your shopping experience
Analytics: To understand how customers use our site and improve our services
Security: To detect, prevent, and address fraud, security issues, or technical problems
Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier.

Types of Cookies We Use:

Essential Cookies: Required for the website to function properly (e.g., shopping cart, account login)
Performance Cookies: Help us understand how visitors interact with our website
Functional Cookies: Remember your preferences and personalise your experience
Marketing Cookies: Track your browsing habits to show relevant advertisements

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Service Providers: Third-party companies that perform services on our behalf (e.g., payment processing, shipping, email delivery, data analytics). These providers are contractually obligated to protect your information.
Business Transfers: If Sloane Labs is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
Legal Requirements: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a legal obligation.
With Your Consent: We may share your information for any other purpose disclosed to you with your consent.

5. Data Security

We implement appropriate technical and organisational security measures to protect your personal information, including:

SSL/TLS encryption for data transmission
Secure servers with firewall protection
Regular security audits and updates
Restricted access to personal data
Employee training on data protection
Secure payment processing through PCI-compliant providers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights and Choices

You have several rights regarding your personal information:

Access and Portability

You can request a copy of your personal data in a portable format.

Correction

You can update or correct inaccurate information through your account settings or by contacting us.

Deletion

You can request deletion of your personal data, subject to certain legal exceptions.

Marketing Opt-Out

You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any email or updating your preferences in your account.

Cookie Management

You can control cookies through your browser settings.

Object to Processing

You can object to certain types of data processing, such as direct marketing.

To exercise any of these rights, please contact us at sage@sloanelab.com. We will respond to your request within 30 days.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it. Order and transaction data may be retained for accounting and legal compliance purposes for up to 7 years.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information from our systems.

9. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your country where data protection laws may differ. By using our website, you consent to the transfer of your information to the United Kingdom and other countries where we operate. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide more prominent notice (including email notification). You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Officer
Sloane Labs
Email: sage@sloanelab.com
Address: 123 Buckingham Palace Rd, London SW1W 9SH, United Kingdom

For data protection complaints, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk

Our Commitment to You

At Sloane Labs, protecting your privacy is fundamental to how we operate. We are committed to transparency, security, and giving you control over your personal information. If you ever have concerns about how we handle your data, we want to hear from you.